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10 Black-Owned Wellness, Lifestyle and Beauty Brands to Support

02/04/21

In honor of Black History Month and the inauguration of the first African American, Asian American female Vice President, there’s no better time to highlight some of the black-owned wellness, lifestyle and beauty brands I’ve been trying and eyeing. What’s even better is that many of the businesses on this list are also woman-owned and some are even local to me in New York City. There’s no better time to shop these brands!

Black Owned Wellness Lifestyle and Beauty Brands to Support | Marissa Vicario

Golde
If the packaging isn’t enough to make you want to try Golde, then the health and beauty blends themselves will. Focused on organic latte blends, matcha powder and face masks, the high quality superfood ingredients will keep your mood lifted and your skin glowing.

Brooklyn Tea
You’ll be sure to find an authentic tea experience – and an education to match – at Brooklyn Tea Room where tea is as much a ritual as it is an escape. The extensive tea menu boasts everything from greens and whites to rooibos and mate. All teas are organic and fair trade and the food menu is a vegan’s dream.

HealHaus
Nestled in Clinton Hill, this holistic wellness space and cafe is focused on building an inclusive community dedicated to healing mind, body and soul. Daily classes like yoga and meditation and workshops are now exclusively offered online via Zoom until the physical space can safely re-open.

Island Pops
You’ll find authentic, homemade Caribbean ice cream and ice pops at the Crown Heights flagship store. It may be the best news ever that you don’t have to live locally to satisfy your craving – get it shipped directly to you with Goldbelly.

Partake Foods
Quite possibly the healthiest cookie (and baking mixes) to be found. Partake Foods cookies are not only gluten-free, vegan and non-GMO, they’re free of the top eight allergens plus mustard, sesame and sulfites. Founder Denise Woodard was inspired to make a tasty, allergy-friendly snack her daughter could eat and she went above and beyond.

Pipcorn/ Pipsnacks
This popcorn brand pops sustainably-grown heirloom kernels for a more nutritious and environmentally-friendly snack.

Koia
A tasty, plant-based post workout protein drink was the inspiration behind this line of protein-packed drinks that come in Keto, Protein and Coffee varieties. They also have a line of allergen-free drinks called Thrive and just came out with a smoothie line.

The Honey Pot Company
These plant-based feminine care products are everything you want them to be and more – non-toxic, biodegradable, cruelty-free, made by women and 100 percent natural. From wipes and washes to tampons and pads and even a mommy-to-be line you’ll find everything you need to stay clean, fresh and balanced.

Briogeo
If soft and healthy hair is your goal, look no further than Briogeo. Started in an East Village apartment, the naturally-derived hair care line is “6 free,” formulated with no sulfates, paragons, phthalates, DEA and or synthetic color. Its also cruelty-free, gluten-free and mostly vegan. My personal favorite, is the Don’t Despair, Repair Deep Conditioning Mask that smells just as good as it works!

The Lip Bar (TLB)
Inclusive, vegan and cruelty-free – TLB is the makeup line everyone’s talking about. Take a quick quiz online to find your perfect shade then build your own customized palette to express yourself in whatever way you choose. I’m obsessed.

This list is a small sample of the many black-owned wellness, lifestyle and beauty brands I’ve discovered in my quest to support more of them over the past six months. I’ve included many of my own personal recommendations. If something intrigues you, I encourage you to support these black-owned wellness, lifestyle and beauty brands too!

Which brands did I miss that I need to check out?

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About Me


Welcome! My name is Marissa and I’m a lover of all things health and wellness.As a NYC-based board-Certified Wellness Coach and Healthy Living Expert, I share my own health secrets, get-fit tips and the cooking expertise that has inspired countless women to change their relationship with food and turbocharge their health to become holistically hot in a way thatโ€™s fun and fearless.
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 Holistically Hot Transformation

How I Turned My Passion Into a Business: Next Generation.TV

Microwavable meals that are actually healthy AND g Microwavable meals that are actually healthy AND good for the environment? I'll take them ALL! #ad

One of the biggest challenges I have as a Mom is keeping myself fed and fueled with healthy food so when I (virtually) met Zoe, the founder of @fireoxfoods and a new mom herself, I was delighted to learn about the new line of frozen plant-based meals she created. 

The 5 veggie-centric varieties are each inspired by global flavors and the ingredients are so clean I feel good sharing these meals with my daughter.

๐Ÿฅฅ Massaman Coconut Curry 

๐Ÿ„ Mushroom Oat Risotto

๐Ÿ… Provencal Ratatouille

๐ŸŒถ Chipotle Red Bean Pozole 

๐Ÿฅฌ Braised Ethiopian Greens

Everything is vegan, gluten-free and SO TASTY! Try them out for yourself for 15% off with the code EATVEGGIES at www.fireoxfoods.com๐Ÿ’š๐Ÿ’‹๐Ÿฒ
As a new mom, I quickly discovered that there's a As a new mom, I quickly discovered that there's a lot of focus on "bouncing back" into exercise, work and intimacy and many of the moms who had babies at the same time as me seemed to be doing it a lot faster than I was. Because nobody ever told me it could take up to a year (or longer) to feel like myself again, I often wondered what was wrong with me. 

On my blog (link in profile or MarissaVicario.com/blog), I published an honest account of what my first year postpartum was actually like as I learned to navigate a new body with a new purpose, a baby that refused to sleep and of course, a pandemic. 

What I'm about to say I wish someone had told me 15 months ago: Itโ€™s ok to take as much time as YOU need to recover and even though you're a mom now, you WILL feel like yourself again! ๐Ÿ’š๐Ÿ’‹๐Ÿ‘ฉโ€๐Ÿ‘ง๐Ÿ“ธ: @graceandfirephotography 

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Today feels like the first page of the first chapt Today feels like the first page of the first chapter of a brand new book. Iโ€™m hopeful for what the future holds. ๐Ÿ’š๐Ÿ’‹๐Ÿ‡บ๐Ÿ‡ธ
My weekend #momuniform ๐Ÿชข Top knot ๐Ÿต Matcha My weekend #momuniform

๐Ÿชข Top knot
๐Ÿต Matcha
๐Ÿ‘š Cozy hoodie and jogger set
๐Ÿ‘Ÿ @vionicshoes sneakers

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Iโ€™m thrilled to announce that Iโ€™ll be working Iโ€™m thrilled to announce that Iโ€™ll be working with my friends at @nowfoodsofficial again for 2021 AND I have a new discount code for 20% off your order โžก๏ธ MARISSA 

As a Certified Integrative Nutrition Health Coach, I only partner with brands I trust and use myself. Over the past three years, I've loved introducing many of you to the NOW Foods brand and helping you discover products that allow you and your families to live healthier lives at affordable prices and in turn support a family-owned business. So let's keep it going for 2021! #nowwellness #ad ๐Ÿ’š๐Ÿ’‹๐Ÿงก

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#fitfluential 
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I'M BACK ... and more thankful than ever for my he I'M BACK ... and more thankful than ever for my health! If you were following my stories earlier this week, you saw that I took some time off because of a corneal abrasion. It's now 90% healed. 

Valentina poked me in the eye on Saturday morning and by that night I couldn't open my eye. And because I couldn't open the injured eye, I couldn't open the other eye. 

It was both scary and frustrating. With both eyes closed, all I could do was sleep. So with the help of my husband who took on sole responsibility for Valentina, I slept all day Sunday and half the day Monday until I could get in to see my eye doctor. 

I joked to one of my friends that I finally got the mommy break I needed - just not the one I wanted! I also caught up on all my missed sleep for the year! 

But in all seriousness, with everything going on in the news I knew I needed the social media/tech break, I just wasn't taking it. I'm a firm believer that the Universe does for us that which we can't do for ourselves. This has always been true for me that when I most need a break, I'm forced to take one through Illness or injury. 

With Valentina being sick the first week of the year followed by my social media and technology hiatus, I fell even more behind than I already was. But in the grand scheme of things, none of that matters. 

I'm so thankful for my familyโ€™s health and even though I was injured, I actually feel refreshed. Next time I need a break, I'm giving myself permission to take one - and I hope you will too! ๐Ÿ’š๐Ÿ’‹๐Ÿ‘€

โ€”โ€”โ€”โ€”โ€”โ€”

Now let me tell you about this outfit. I know, I know it looks like basic black sweats but theyโ€™re better than basic - Iโ€™ve been living in these @monrow_official joggers (the softest ever) and this elevated cropped sweatshirt by @alala both courtesy of @renttherunway. Use my code RTRMARISSA this month for 40% off an 8 or 16 item plan. @rtrambassadors
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