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5 Tips for Navigating a Farmer’s Market with Ease

06/07/17

Navigating a Farmer's Market with Ease | Marissa Vicario | Union Square Greenmarket

It’s the season for Farmer’s Markets which means they’re busier and more crowded than ever. In my experience, that means excitement about the idea of going, but extreme overwhelm once I step foot inside. However, with some perseverance, I’ve been able to figure out the secrets to navigating a Farmer’s Market with ease.

But, first, why even shop a farmer’s market when you can accomplish the same thing going to the supermarket? First, the produce is fresher. The fruit and vegetables you buy from the Farmer’s Market didn’t have to travel very far to get there since they are grown on local farms. Because the produce is freshly picked, it retains more nutrients. Trust me, you’ll be able to taste the difference.

Likewise, because all those veggies don’t have to travel as far, it’s more earth-friendly to buy from a Farmer’s Market, which means less fuel burned and you’re not paying fuel costs. Finally, buying from local farmers means putting resources back into your community, creating jobs and supporting the local economy.

Navigating the Farmer's Market with Ease | peppers | Marissa Vicario

5 Tips for Navigating a Farmer’s Market with Ease

1. Plan to spend time there: If you think you’re going to pop in and out of the Farmer’s Market like you do a supermarket or convenience store, think again. Navigating a Farmer’s Market takes time and a little strategy so plan to spend at least an hour there.

2. Go Early: For the best selection and thinner crowds, go on the earlier side. The busier markets tend to get crowded which can impact your experience.

3. Start With A Walk-Through: Get the lay of the land by strolling through the market first, especially if it’s new to you. Size up what’s available, fresh and in season. Use this time to compare prices. It’s tempting to jump on the first pint of strawberries you see, but I’ve had regrets doing this before.

4. Meet The Farmer: Take time to speak to your local farmer and ask questions. Many are happy to talk about their farming practices, origins of the food and share recipes. Some questions to ask, include: Where is your farm? How do you grow your produce? Do you use pesticides? How can I cook this?

5. Think Organic: While it’s important to eat organic produce farmed without the use of pesticides, know that it can be expensive for small farms to obtain certification so while many use organic farming methods, not all are “certified organic.” This is where meeting your farmer (#4 above) can make a difference.

You can locate a farmer’s market in your area at www.localharvest.org. It not only guides you to local markets but to other sources of sustainably grown food in your area, including CSAs and family farms. You can search by city, state, zip code or product.

Short on time and still want farm-fresh produce from local farmers? I highly recommend the local, organic farm boxes delivered to your door from Fresh Direct. Available seasonally.

Got any great Farmer’s market tips? Share them in the comments below. 

Navigating the Farmer's Market | radishes | Marissa Vicario

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Welcome! My name is Marissa and I’m a lover of all things health and wellness.As a NYC-based board-Certified Wellness Coach and Healthy Living Expert, I share my own health secrets, get-fit tips and the cooking expertise that has inspired countless women to change their relationship with food and turbocharge their health to become holistically hot in a way that’s fun and fearless.

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